Privacy Policy

Updated April 5, 2018

My Baby's Family, LLC ("MBF", "we", "us", or "our" as applicable) respects the privacy of the users of our website, mobile site, or mobile application (collectively the "Site"), and are committed to safeguarding it through this policy (the "Privacy Policy").

This Privacy Policy describes the types of information we may collect from you or that you may provide to us when you use the Site and the privacy practices of our Site. Specifically, it outlines the types of information that we may gather about you while you are using the Site, and the ways in which we may use and share this information. This Privacy Policy applies only to information we collect, or that you provide, on or through the Site. It does not apply to any information you may provide to us, or that we may collect, via email exchanges, text messages, offline through any means, or by or from any third party, including through any mobile application or website that might link to or be accessible from the Site.

Please read this Privacy Policy carefully. By visiting and using the Site, you agree that your use of our Site, and any dispute over our online privacy practices, is governed by this Privacy Notice and our Terms of Use.

We may change our Privacy Policy from time to time, in which case we will post the revised Privacy Policy on the Site. In the event of such changes, we may require you to consent to the revised Privacy Policy before being provided continued access to the Site. In any event, by continuing to use the Site after we post any such changes, you accept the Privacy Policy as modified.

How We Collect Information

Information You Provide . We may collect and store information that you voluntarily supply to us while on our Site. This may include information that can be used to contact or identify you, such as your name, email address, or postal address. Some examples of this type of information include information that you electronically submit when you contact us with questions or participate in surveys, information that you post on blogs, discussion forums, or other community posting and social networking areas on our Site, and information that you electronically submit when you complete an online registration form to access and use certain features of our Site. Please note that information you post on blogs, discussion forums, or other community posting and social networking areas of our Site (the "Posted Content") may be visible to, or accessible by, the general public; you are advised to use caution and care in submitting Posted Content. We also may contract with a third party service provider for the collection and processing of certain information (including a credit card number and other financial information) from those users who make purchases or have payment transactions on our Site.

Location Information. We may collect location information that you provide. Certain devices and browsers contain unique identifiers that can be used to identify the geographical location of the device. When you use such a device or browser to access our Site, your device or browser may automatically collect or transmit your location information. We also may collect GPS information from the device if the device transmits it. If you choose to enable certain features on our Site that require your geographic location, then we will collect and store that information in connection with the features.

Other Information Automatically Collected to Improve the Site and Deliver Targeted Advertising. As you navigate and use the Site, we may collect and store information through a variety of automatic data collection technologies, such as browser and flash cookies, pixels, and web beacons about your use of our Site, including device identifying information such as IP addresses, MAC address, or other device-specific alphanumerical ID numbers, the make and model of your device, the wireless provider associated with your device, whether you downloaded an app, the source of the download of the app (for example, whether via a particular advertisement for the App), when the app is launched, how many times a particular page within the Site is visited, which features the users interact with, and your device or computer's connection to the Internet. If you choose to connect to our Site through a social network such as Facebook, we may automatically collect your profile information. These things allow us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site.

The information we collect may be collected directly by us, or it may be collected by a third-party website hosting provider, or another third-party service provider, on our behalf.

We also may use "cookies" and other similar technologies on the Site. Cookies are small files that are placed on your hard drive for record-keeping purposes and to enhance your experience with the Site. By showing how and when visitors use the Site, cookies help us deliver advertisements, identify how many unique users visit us, and track user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. This Site also may use web beacons (single-pixel graphic files also known as "transparent GIFs") to access cookies and to count users who visit the Site or open HTML-formatted email messages.

How Information is Used

How We Use Information. We use the information we collect from you while you are using the Site in a variety of ways, including, for example:

We may use location information, provided by you or information automatically collected, in order to provide you with content, services, and advertising that is relevant to your geographic area. We may combine information we collect from you while you are using our Site with information that we collect from other sources to customize features, content, and advertising that appear on our Site.

In addition, we may use any information submitted by or collected from you via the Site for any purpose related to the Site, including to contact you for customer service purposes, to inform you of important changes or additions to our Site or the services offered over our Site, and to send you administrative notices and any other communications that we believe may be of interest to you.

Your Choices . When we request information from you on the Site, you may always choose not to provide us with that information. If you decline to supply or provide us with certain information while using the Site, you may not be able to use or participate in some or all of the features offered through the Site.

If you want to limit the information that is automatically collected while you use our Site, most web browsers allow you to disable certain functionality or set certain privacy settings that disable the use of cookies or other similar collection technologies. If you choose to disable cookies or turn off other functionality, you may not be able to use or participate in some or all of the features offered through the Site.

How Information is Shared

Sharing with Affiliates, Partners, and Third Party Service Providers . We may provide your information to our affiliates or to third parties, including our third party service providers and contractors, for purposes related to Site administration and other services. For example, if you use a credit or debit card to complete a transaction on our Site, you may be required by a third party processor or fulfillment company to provide your credit card number for processing your transaction.

We also make some content, products, and services available through our Site through cooperative relationships with third-party providers, where the brands of our provider partner appear on the Site in connection with such content, products and/or services. We may share with our provider partner any information you provide, or that is collected, in the course of visiting any pages that are made available in cooperation with our provider partner. In some cases, the provider partner may collect information from you directly, in which cases the privacy policy of our provider partner may apply to the provider partner's use of your information. The privacy policies of our provider partners may differ from ours. If you have any questions regarding the privacy policy of one of our provider partners, you should contact the provider partner directly for more information.

Sharing Information with Third Parties for Advertising and Other Promotional Purposes. We may use third-party service providers to target and serve some of the advertisements you see on the Site. We may share technical or aggregate information, such as type of pages viewed and categories of interest, from our Site with these service providers and advertisers for their use in displaying ads on our Site. These third party providers and advertisers may use their own browser or flash cookies, web beacons and similar technologies to collect technical information (such as device unique identifier, IP address, MAC address, browser type, pages visited, and location information) from users of the Site that is generated automatically as a user views or interacts with an ad. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites and other sources, to deliver advertisements on this Site, and on other websites.

Unless you affirmatively provide information within an ad, the data collected in connection with the ads, ad serving and ad targeting on our Site does not include your name, address, email address or telephone number, but it may include the device unique identifier, IP address, MAC address and location information of your computer or device. The use and collection of information by third-party advertising service providers is governed by the relevant third party's privacy policy and is not covered by this Privacy Policy.

For information about use of your information by us and by third-party advertising service providers for advertising, see the section "Data Collected in Connection with Ad Serving and Targeting."

Sharing with Third Parties for Other Purposes . Please be aware that we may occasionally release information about our visitors if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Use; or (c) to protect the rights, property, or personal safety of our Site, us, our affiliates, our officers, directors, employees, representatives, our licensors, other users, and/or the public.

Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets, or our Site is acquired by another company, information about our Site users may be among the transferred assets.

Data Collected in Connection with Ad Serving and Targeting

We may use cookies, web beacons and similar technologies, or a third-party ad serving software, to automatically collect information about site users and site activity, and we may use this information to, among other things, serve targeted advertisements on this site. The information collected allows us to analyze how users use the site and to track user interests, trends, and patterns, thus allowing us to deliver more relevant advertisements to users.

We also may use third-party service providers, to target and serve some of the advertisements you see on the pages of our Site. We may share technical or aggregate information about your interaction with our Site, such as type of pages viewed and categories of interest, from our Site with these service providers for their use in displaying ads on our Site. These providers may use their own cookies, web beacons and similar technologies to collect similar information from our Site. These service providers may use that information, sometimes in conjunction with similar information gathered through other websites, to deliver advertisements on this Site, and on other websites that participate in our service providers' advertising networks, that are tailored to match the perceived interests of consumers. The information obtained by our third-party service providers also may be used to help measure and research an advertisement's effectiveness, or for other purposes.

The use and collection of information by third-party advertising service providers are governed by the relevant third party's privacy policy and are not covered by this Privacy Policy.

Information You Post to Blogs, Discussion Forums and Other Community Posting or Social Networking Areas

Please keep in mind that whenever you voluntarily make your personal information or other private information available for viewing by third parties online, such as on blogs, discussion forums, or other community posting or social networking areas of our Site, that information can be seen, collected, and used by others besides us. We cannot be responsible for any unauthorized third-party use of such information.

Children's Privacy Statement

This Site is not intended for children under the age of 13. We do not knowingly collect any personal information from a child under 13, and no one under age 13 shall provide such personal information to us. If you are under age 13, you shall not use the Site or provide any personal information about yourself through the Site or any interactive features of the Site. If we become aware that we have inadvertently received personally identifiable information from a user under the age of 13 as part of the Site, we will delete such information from our records.

How To Make Changes to Your Information

If you are a registered user of our Site, you can make changes to your account information by logging in to the Site and using the tools available via the Site.

Security

All information we gather on our Site is stored within databases to which only we and our services providers are provided access. However, as effective as the reasonable security measures implemented by us may be, no physical or electronic security system is impenetrable.

Security protocols depend on you as well. If you have created or been given login credentials for the Site, you should not share these with a third party and should keep them confidential and for your own use.

We cannot guarantee the security of our Site's servers or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

Links to Other Sites

Our Site may include links to other websites and provides access to products and services offered by third parties, whose privacy policies we do not control. When you access another website or purchase products or services from a third-party, use of any information you provide is governed by the privacy notice of the operator of the site you are visiting or the provider of such products or services.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Online Privacy Coordinator
My Baby's Family, LLC
12400 N. Meridian Street, Suite 150
Carmel, Indiana 46032

Questions Regarding Privacy

If you have any questions about this Privacy Policy, our privacy practices, or your dealings with us, you can contact:

Online Privacy Coordinator
My Baby's Family
12400 N. Meridian Street, Suite 150
Carmel, Indiana 46032